- Social Media Marketing

Guide to Using GIFs for Business: How to Find and Create Your Own

We already realize that motion pictures generate extra engagement than photographs on social media. But in a global where we crave instant enjoyment, there is another visual content material format that will increase engagement.

The humble GIF.

You can use GIFs in social media posts and advertisements to catch the attention of your audience and increase brand cognizance.

Although they’re regularly funny and casual, they may be used for brief illustration purposes, too. And due to the fact they may be light-weight, they’re perfect for cell in addition to computer.

Overview: Guide to Creating GIFs for Business: From Sourcing to Creating Your Own

A quick intro to GIFs
How to discover GIFs (from Google to GIPHY)
How to create GIFs (from pics and YouTube movies in your very own)
Best exercise for sharing GIFs on social media (Facebook, Instagram and different networks)
A short intro to GIFs
Before we move any further, let’s now not get into a controversy on a way to pronounce GIF. While a few prefer the tough ‘G’ like ‘present’, others select the gentle ‘J’ like ‘giraffe’.

Either way, GIF is the acronym for Graphics Interchange Format that became introduced through CompuServe in 1987. Its restricted shade palette and compressed record length made it perfect for downloading colour pictures on sluggish modems. (If you are antique enough to consider dial-up modems, you’ll recognise what I suggest.)

Nowadays, GIFs are predominantly used for small animations and occasional-resolution movies that loop with no end in sight. And that is what we are that specialize in in this text.

Inside, you’ll discover in which to locate and create GIFs earlier than sharing them for your patron’s social media money owed.

How to find GIFs
Although GIFs offer first-rate visible content material, they’re no longer constantly clean to find.

You recognise that feeling when you’re growing a put up, and you take into account a GIF that fits, however you can’t discover it. We’ve been there, too.

So, in this phase, we will show you a way to locate the right GIF for the exceptional effect.

How to discover GIFs on Google
You can look for GIFs on Google using their Image search:

Enter your seek time period, e.G. Football.
Click on ‘Images’.
Then click on ‘Tools’ to reveal a submenu.
Select ‘Animated’ from the ‘Type’ drop-down.
Google GIF search

Note: Selecting ‘Animated’ from the colour choice filter out containers below effects in cool animated film animation photos:

Google lively caricature search

Tip: You might need to select snap shots which might be ‘classified for reuse’ from the ‘Usage rights’ drop-down selection to avoid any copyright infringement:

Google utilization rights

How to find GIFs on Twitter

Twitter has a library of GIFs (courtesy of their partners at GIPHY and Tenor) to save you time searching the web:

  1. Click the Tweet button to compose a new tweet.
  2. Under the message box, there are options to add an Image, GIF, Poll, or Location to your Tweet.
  3. Click the ‘Add a GIF‘ icon.
  4. Search for your topic or select from the categories.Finding GIFs on Twitter
  5. How to find GIFs on Facebook

    Facebook also has a library of GIFs:

    1. Create a new post.
    2. Click the three dots (ellipsis) for more options.
    3. Select GIF from the options.
    4. Search for your topic or select from the trending GIFs.

Finding GIFs on Facebook

How to find GIFs on Instagram

Instagram isn’t too keen on GIFs. In fact, they prefer looping videos created with their Boomerang app. However, they do allow you to search for and add GIF Stickers (via GIPHY) to the images or videos in your Instagram Stories:

  1. Select a photo or video to add to your Story.
  2. Tap the ‘Sticker’ icon.
  3. Select the ‘GIF’ option.
  4. Search for your topic and select your GIF sticker.

Instagram GIF stickers for Stories

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