Lara Krug, the brand’s VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox.
Stella Artois, considered one of Anheuser Busch’s imported beer brands, is doing its first-rate to hijack Apple’s media push today. The brand launched a “Meet the Ultimate Connected Device” 60-second spot on YouTube and could be walking a centered distribution campaign on Facebook as Apple hosts its occasion to roll-out the present day variations of its iPhone and Apple Watch.
Instead of the excessive-tech perks being provided with Apple’s new iOS 12 or Apple Watch Series four, Stella Artois is setting a highlight on the logo’s chalice — demonstrating how it’s miles: a hundred percentage wireless, contact activated, smooth to recharge and is derived with the smoothest swipe overall performance ever.
“Designed for human facetime… To make higher connections,” reads the overlay because the video transitions to a set having what looks as if loads fun over some frosty ones.
Lara Krug, Stella Artois’s vp, said the creative in the back of the ad was stimulated by means of the conflicting drives of clients trying new technology, while also lamenting the want to detach from cellular gadgets.
“Right now we’re seeing an thrilling tension among the affinity people have for obtaining the present day in era and their desire for virtual detoxes. The ‘Ultimate Connected Device’ is one manner that Stella Artois is playfully reminding people that on occasion the key to balancing the ones two needs is proper in the front of you. By evaluating the capabilities of our iconic Chalice to the ones of your cellphone we are hoping to inspire people to take a moment to set aside technology and reinvigorate the authentic social networking – accumulating with friends over beers.”
The YouTube video hasn’t received tons attention yet — as of scripting this column, it has less than 50 perspectives. The same video has been published to the logo’s Facebook page, however not as a backed put up (at least, it isn’t but listed at the Page’s “Info and Ads” tab). On Facebook, the video has generated 139 perspectives and simplest a handful of reactions.
The video advert is part of the logo’s “Joie de Bière” marketing campaign, an attempt that focuses on enjoying distraction-loose, cellphone-free moments. The logo determined to attach its latest spot to the Apple statement some weeks lower back, and spent approximately two weeks finalizing the spot.