Privacy Policy - New Digital Point

1. Introduction

At New Digital Point, accessible at newdigitalpoint.com, we are firmly committed to protecting your privacy and safeguarding your personal data. We recognize the importance of data protection and privacy rights under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website, services, and communications.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all visitors, users, and others who access our website, newdigitalpoint.com, or engage with our services online. New Digital Point acts as the “Data Controller” under the GDPR and a “Business” under the CCPA with respect to the personal data we process. Our role encompasses determining the purposes and means of processing your personal information.

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a) Usage Data
This includes data about how you use our website and services: internet protocol (IP) address, browser type and version, device identifiers, pages visited, time and date of visit, session duration, and referring URLs.

b) Account Data
Information related to account registration and use such as your name, email address, physical address, phone number, and login credentials.

c) Profile Data
Includes preferences, wish lists, purchase history, feedback submitted, and behavioral data related to your browsing and interactions on newdigitalpoint.com.

d) Communication Data
Records of communications you send to us, including customer support inquiries, email correspondence, and other forms of direct engagement.

e) Technical Data
Device-related information such as operating system, screen resolution, language settings, geolocation data based on IP, and network settings.

f) Transaction Data
Information relating to purchases and transactions including billing address, payment method (excluding full payment details, which are handled by payment processors), order history, and shipping information.

g) Preference Data
Data related to your marketing and communication preferences, interests in products or content, and information provided through surveys or promotional interactions.

4. Legal Bases for Processing

We process your personal data in accordance with the following legal bases:

– Contractual Necessity: where data is required to fulfill a contract with you (e.g., account registration, order completion).
– Legitimate Interest: to improve our website, prevent fraud, monitor usage, and communicate relevant content.
– Consent: for activities such as marketing communications and acceptance of cookies (where required).
– Legal Obligation: where processing is necessary to comply with legal and regulatory obligations.

5. Your Rights

Pursuant to applicable privacy laws, you have several rights regarding your personal data, including:

– Right of Access: to know what personal data we hold about you and obtain a copy.
– Right to Rectification: to correct inaccurate or incomplete data.
– Right to Erasure: to request deletion of your data under certain conditions.
– Right to Restriction: to limit or suspend our processing of your data in specific circumstances.
– Right to Data Portability: to obtain your data in a structured, machine-readable format for transmission to another controller.
– Right to Object: to object to processing based on legitimate interests or direct marketing.

Residents of California have additional rights under the CCPA, including the right to opt-out of the sale of personal information and the right to non-discrimination for exercising privacy rights.

To exercise any of your rights, please contact us at [email protected].

6. Security Measures

We implement robust technical and organizational measures to protect your personal data, including:

– Data encryption at rest and in transit
– Access controls and authentication protocols
– Regular backups of critical systems
– Intrusion detection and prevention systems
– Employee regulatory training on data protection and privacy

While we endeavor to protect your information, no method of transmission or storage is completely secure. We urge users to exercise caution and follow best practices for securing their own information.

7. International Transfers

Your data may be transferred to and processed in locations outside your jurisdiction, including jurisdictions that may not offer the same level of data protection. Where applicable, we rely on standard contractual clauses, adequacy decisions, or other approved mechanisms to ensure such transfers comply with GDPR and other relevant privacy laws.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer period is required or permitted by law. The retention periods may vary depending on the category of data:

– Account and Profile Data: retained while the account is active or for 24 months afterward
– Transaction and Communication Data: retained for up to 7 years for regulatory and accounting purposes
– Usage and Preference Data: retained for analytics for up to 24 months
– Marketing consents: retained until the user revokes consent

Once retention periods expire, data is either securely deleted or anonymized.

9. Cookie Policy

Our website uses cookies and similar technologies to enhance your user experience and analyze website usage. These include:

– Essential Cookies: required for website functionality and security
– Functional Cookies: remember your preferences and customization choices
– Analytics Cookies: gather statistics on site usage, typically in aggregated form
– Performance Cookies: used to monitor and optimize the performance of our website

10. Cookie Management and Compliance

We comply with the GDPR and CCPA requirements for obtaining and managing user consent for cookie usage, where applicable. Visitors to newdigitalpoint.com can enable or disable non-essential cookies through a cookie consent banner or the settings in their browser. Users may withdraw their consent at any time.

We also respect “Do Not Track” signals and provide options for California residents to prevent cookies that may result in the sale of personal information under the CCPA definition.

11. Protection of Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal data from children. In compliance with the Children’s Online Privacy Protection Act (COPPA) and similar regulations, if we become aware that a child under 13 has submitted personal information, we will delete it promptly. Parents or legal guardians who believe their child has provided us with personal data may contact us at [email protected].

12. Policy Updates and User Notification

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business practices. Users will be notified of material changes through prominent notices on our website or via email, where consent has been given. Continued use of our services constitutes acceptance of the updated policy.

13. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: [email protected]
Website: https://newdigitalpoint.com

We are committed to complying with applicable data protection laws and ensuring transparency and accountability in our handling of your personal information. Please feel free to reach out with any privacy-related inquiries or requests.